But the company turned profitable last year and has seen its growth soar, in part by emphasizing engagement and games with an increasing focus on mobile. MyYearbook, mobile social network for dating was founded inshared some statistics today about how its business has grown in the last year, especially on mobile, showing that the company is surviving amidst larger competitors by focusing on its core offering: Helping people meet others and stay engaged with each other.
The company, with 25 million members, said it has hit 1 billion mobile page views in June, up from million in November last year.
The mobile business, which is made up of iPhone s aapl and Android s goog apps along with a mobile web site, now accounts for 40 percent of all log-ins, up from 2 percent a year ago, when myYearbook launched its first mobile app on the iPhone.
And it proves that the company can compete without taking Facebook and others head on.
MyYearbook has done this by emphasizing social discovery, helping users find each other and stay connected to them. The service allows people to see user activity in a feed that can be organized by location, age, and gender. One of the more unique tools is a feature called Live Games that launched late last year that lets people video chat while playing games together in real-time.
The average player now spends 17 minutes per Live Games session. CEO Geoff Cook said myYearbook has taken its weakness — its smaller network — and turned it into a strength by emphasizing new friendships and giving new users a reason to stick around. Meeting new people is a solution, so we optimized around that and now we have more engagement and page views than most sites.
The company bought a handful of Android games earlier this year with the intention of offering the games to mobile social network for dating users and tying the experience together with myYearbook through a social layer. The hope is to offer many of the games across all platforms so users can interact without barriers. The company is building toward long-term progress and sees that its success lies in retaining users and keeping them involved.
That helps with monetization, getting users to buy virtual currency in games, and creates more page views for ad impressions. But more importantly, it shows there are still opportunities to grow in the social networking space by serving a niche and getting the most out of mobile.